Hello everyone! My name is Samuel Williams and I am Economic Search’s global lead for its Financial Services Distribution & Marketing practice, which covers work in distribution channels (branch, mobile, web, social media, etc.) and marketing (big data, analytics, CRM, etc.). I work regularly with all of our clients, and I personally support several client teams in various geographies. I have been deeply involved in transformational programs to drive growth while optimizing cost-to-serve; planning and managing major mergers; and in productivity improvement programs creating lean organizations. I team with clients to develop specific points of view, such as Everyday Banking, RE-banking, Digital Insurer, Customer-centricity in Insurance, as well as the Customer of the Future.